The International Watch Company (IWC) is possibly the only major Swiss watch company whose founder was an American. During the 1860’s, three manufacturers dominated the American watch industry: Elgin, Howard, and Waltham.
IWC had a close call when the Allies mistakenly bombed Schaffhausen. Fortunately, the factory narrowly escaped destruction. In the aftermath of the war, International Watch Company lived up to its name and became a company of international scope. Exports to the United States increased and the brand became best known for its specialty watches, & elegant dress watches.
The year 2000 was no less exciting for the company, as it introduced a new advertising campaign, as well as the 5000 calibre. The automatic, an IWC exclusive, is a further development of the patented Pellaton system.
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