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Jaeger-LeCoultre Watch Company History

The year 1931 saw the introduction of the Reverso, a wristwatch that could be turned 180 degrees within the case, thereby protecting the crystal and dial. It was a fantastic creation and one that was enthusiastically received by the public. Unfortunately, the worldwide economic crisis and World War II combined to prevent the Reverso from achieving its full potential. Changing fashions coupled with the advent of waterproof watches might have forever doomed the watch to obscurity, had it not been for an Italian dealer who visited the factory in the 1960s and noticed a number of unused Reverso cases sitting in a watchmaker's drawer. The Italian dealer bought the cases and fitted them with movements. The finished watches were an instant sell-out and the rest is history. Today, the Reverso is by far Jaeger-LeCoultre's most popular model and the rest is history. Another interesting story concerns David LeCoultre's bid for Patek Philippe. In 1932, Patek Philippe was in major financial straits and looking for a white knight. LeCoultre, whose company manufactured movements for Patek, wanted to acquire a majority interest. He came close to finalizing a deal, but the Stern brothers, whose company supplied the dials used in Patek Philippe watches, ultimately acquired the company. Although Patek Philippe has certainly prospered under the Stern family's management, it is nonetheless interesting to contemplate what effect a Patek Philippe/Jaeger-LeCoultre merger may have had on the Swiss watch industry.

Needless to say, the company has continued to thrive, introducing such innovations as the Memovox, Futurematic, Atmos Clock (which in and of itself could be the subject of an article) and strikingly original movements such as the world's thinnest automatic with a thickness of just 2.35 mm, just to name a few. The thin automatic movement in particular was an incredible success, as both Vacheron Constantin and Audemars Piguet featured it in wristwatches advertised as being the world's slimmest self-winding timepieces. During the 1970s and early 1980s, Jaeger-LeCoultre produced a 36 jewel, self-winding calibre for Patek Philippe. Once again, both companies had come full circle. On a final note, it is worth noting that Jaeger-LeCoultre is one of the few companies in Switzerland that still produces its own movements, cases, dials, hands and bracelets. Virtually every single component in a Jaeger-LeCoultre watch is hand-finished, produced in-house, and this in turn results in strict quality control. As a result, Jaeger-LeCoultre watches are recognized as being among the very finest hand-crafted watches available, and evidence of this can be seen in the fact that Jaeger-LeCoultre regularly produces such masterpieces as the Reverso Tourbillon and Reverso Minute Repeater. There is also the Master Control series of watches, which boast 1,000 hours of testing and assembly at the patient hands of a master watchmaker. In any event, if you are contemplating the purchase of a Jaeger-LeCoultre wristwatch, you've made an excellent choice. It's a highly prestigious and respected brand with a long and wonderful history.

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